Known as the 'Covert House' for its unassuming silhouette disguising a more voluminous subterranean abode, the south London home of Australian-born architect Deborah Saunt is a boxy case study for clever city living

The underlying theme is the reference to the decorative pattern, which serves as a counterpoint to functional constriction: filled backgrounds alternate with broad brushstrokes, variations of texture bring about ordered patterns, shaded tones chase one another on the surface of the objects in great decorative freedom. The lines are expressed in fresh pastel colours or sometimes in more vibrant tones, unafraid to venture into contrasting colour combinations.

Dust Buddies

Stripping down to a minimalist makeup line takes a lot of research, development and revision. From composing a limited color palette that could complement a majority of skin tones, to designing clean but secure packaging and finalizing a partner for manufacturing, Crowley and Fredrickson had their work cut out for them from day one. "It takes a unique combination of talents to take on the challenges of entering the beauty business," Crowley admits. But between her experience working with cosmetics brands like Clinique and Bobbi Brown and Fredrickson's e-commerce and brand retail background, the team came to the table well-prepared.